'Birth of a witch goes on record', Evening Herald (Dublin), 27 May 1970

Evening Herald (Dublin), Wednesday 27 May 1970, page 3. A short notice, with a photograph of Alex Sanders in his robe, that the record A Witch Is Born will be on sale shortly: "the first ever recording of the initiation of a novice into the ancient cult of witchcraft." Alex performs the initiation, assisted by Maxine as High Priestess, and the narration is by Stewart Farrar (printed "Farrer"), "a member of Sander's coven, who is also writing a book on witchcraft", the book that became What… Witches Do. The recording itself is in the archive as A Witch is Born. Cropped to the notice, with the photograph and the full page. How to cite: 'Birth of a witch goes on record', Evening Herald, Dublin, 27 May 1970, p. 3. Alexandrian Witchcraft Timeline & Archive.

Birth of a witch goes on record What must rate as the most unusual and bizarre record ever will be on sale shortly. Called “A Witch Is Born”, it is the first ever recording of the initiation of a novice into the ancient cult of witchcraft. The record will include the ceremony of initiation performed by Alex Sanders (above) who claims to be King of the Witches and who insisted on complete authenticity in the making of the record. Narration of the ceremony is by Stewart Farrer, a member of Sander’s coven, who is also writing a book on witchcraft. In the ceremony Sanders is assisted by his wife and “High Priestess”, Maxine.